Popular videoconferencing solutions in the market are most often cloud based, and typically employ the freemium business model, where users can avail of video conferencing services for free with limitations (usually time based where the maximum duration of the conference is set at an hour or less). The problem with this model is that although an hour may be acceptable for personal meetings,  for business and collaborative purposes the time limit imposed is too short, as meetings and conferences usually take more than an hour, as these systems count the setup time as well as the time for participants to register and log in.

For users to access the service for a longer duration, these service providers offer paid services which are usually monthly charges billed per user or host. The costs of these services can be expensive over time ranging from hundreds of dollars to tens of thousands of dollars for a corporate account.

Also, many organizations cannot also afford expensive and hard to maintain videoconferencing systems. Operating a video conference system takes a lot of resources and technical expertise that small and medium sized enterprises may not be able to spare.

To address this, V-eCom designed MediaConf, an Intel NUC architecture based video conferencing server which runs on an embedded operating system. This appliance based solution simplifies the operation and maintenance of the video conferencing system resulting in an easy to use and cost effective solution for the new normal.